Vertu is essentially a UK-based luxury brand whose sole product is the cell phone. The company is a wholly-owned subsidiary of the Finnish mobile phone maker Nokia. But, these are not your run-of-the-mill phones that are widely available in the market today.
Vertu manufactures premium high-end mobile phones which offer a perfect blend of design and technology. And, in India they are available at a few high-end stores one of which is Popley & Sons Jewelers in Bandra West, Mumbai. Incidentally, Popley Jewelers also houses other high-end brands like Tag Huer and Omega watches.
Vertu has introduced four families of Vertu phones in the country - the Ascent, Constellation, the Signature and the Ascent Ti. The starting prices of these phones is Rs.2,20,000 and mind you, this is the price of the Ascent which is more of an “entry-level” phone according to the folks over at Vertu. Prices soar even higher than one can imagine! Apparently, the Vertu Ascent series of phones are the most popular in India. We got a chance to see the Limited Edition Vertu Ferrari version of the Ascent Ti as well as a Yellow Ascent phone with the Monaco race track on its steel back.
But, there is a reason for the exorbitant price tag that Vertu phones carry. The Vertu Signature phone for instance has its glass screen made of Sapphire crystal, making it scratch resistant. After all, it is a similar kind of glass used in a Rolex watch! Some Vertu phones have Ruby ball bearings under their buttons while the LiquidMetal and Titanium combination makes these phones very durable.
Vertu phones also have a ceramic cushion for the ear and even offer a Concierge service available at the touch of a button when traveling.
That’s not to say that the Vertu phones with their rich design fall short of anything on the interior. In fact, the power conductivity used in this phone is made from pure gold components which help the battery utility to be optimized.
Nokia solely provides user-friendly OS for Vertu handset, but they are not the manufacturers.
news source :
http://www.techshout.com/features/2008/22/vertu-mobile-phones-taking-luxury-to-a-whole-new-level/
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